Where To Shop Swimsuits At SM

We’re not going to lie: Swimwear shopping can be quite an ordeal. From finding the right style that matches your vibe to figuring out the cut or shape that best flatters your body (or hides your problem areas), there are just so many things to consider. The good news? We’re here to take the stress out of swimsuit-hunting by giving you this round-up of all the best places to shop—whether you’re a one-piece-wearing mama, a sporty gal, a bikini babe, or anywhere in between!

The best part? You can find them all at SM Supermalls. For no-fuss shopping, you may call the SM Customer Care hotlines via 8876-1111, (+63) 917-876-1111 or (+63) 908-876-1111 and arrange for pick-up or delivery of your purchases. You can also shop via the SM Malls Online app or order via a personal shopper from The SM Store. But of course, nothing beats browsing through the racks and trying on all the fab pieces you can get your hands on, right? (For the latest summer deals, don’t forget to check out SMDeals.com!)

Check out some of our go-to swimsuit destinations here. You’ll also find more options through our swimwear directory below:

H&M
If you’re looking for the latest styles, look no further than H&M. This massive store houses a plethora of options for the young and young at heart. Fancy some ruffles? Check. Maybe metallics? Check. Cutouts? Double check. They have chic options for pregnant mamas, too!

From left: Padded-cup swimsuit, P1,690; MAMA Flounce-trimmed swimsuit, P1,690, H&M (Images from www2.hm.com)

Old Navy
Shopping for the whole family? At this global apparel and accessories brand, you’ll be greeted by a bevy of options not just for yourself, but for your husband and kids, too—including twinning and coordinated outfits. P.S. We’re swooning over these matching swimsuits for mom and daughter!

Tie-Shoulder Ruched Deep V-Neck One-Piece Swimsuit for Women, P2,450, and Tie-Front One-Piece Swimsuit for Girls, starts at P795, Old Navy (Images from oldnavy.com.ph; oldnavy.gap.com)

Swimlab
Homegrown brand Swimlab, which is exclusively available at ShopSM / The SM Store, boasts a wide assortment of swimwear for every preference and size—they have up to 3XL! Plus, you can mix and match sets to easily double or triple your outfits.

From left: Forest Bloom Bikini Set in Green, P1099.75, Into the Wild Rashguard, P1,199, and Mini Board Shorts, P599.75, Into the Wild 1-piece Swimsuit, P1,249.75, Swimlab (Images from ShopSM.com; Instagram.com/swimlab_ph)

Coco Cabaña
Another awesome brand find from ShopSM / The SM Store, Coco Cabaña has fun, playful pieces for lounging around the pool or the shore—for less than P1,000, too. There’s much to love about the shop’s fashion-forward cuts and tropical patterns that both moms and their teen daughters can rock.

From left: One-Piece Floral Swimsuit with Ribbon Detail, P999, and One-Piece Swimsuit Striped Swimsuit, P999, Coco Cabaña (Images from ShopSM.com)

Roxy
Looking to do some water sports? Whether that means surfing the big waves at La Union, or hopping on a jet ski in Boracay, Roxy has just the outfit for you. Breaking the stereotype that sporty styles have to be basic, Roxy’s assortment boasts bright colors, cute patterns, and body-positive styles that’ll surely make you stand out.

From left: Long Sleeve Zip Up Rash Vest and Women’s One-Piece Swimsuit, (Price available upon request), Roxy (Images from roxy.com.ph)

Zara
If you’re not one to shy away from being the center of attention, you’ll love this Spanish retailer’s fashion-forward pieces. Whatever edgy style you fancy—asymmetric cuts, neon brights, shiny hardware—you can find them all in Zara.

From left: Cut-out Swimsuit, P2,395, and Contrast Swimsuit, P2,395, Zara (Images from zara.com/ph/)

Bench
Local fashion house Bench has just about anything you could want—at very affordable price points, to boot. Shop swimwear that ranges from basic one-pieces and full-body suits to patterned two-pieces. Bonus: They also have the comfiest active wear that you can also wear to your beach outings!

From left: Low V One Piece Swimsuit, P399 (from P799), and Rashguard Full Body Suit, P799.75, Bench (Images from shop.bench.com.ph; Instagram.com/benchtm)

Nekid Swimwear at Frankie General Store
Our local fashion scene has come a long way, and you’ll love all the cute, durable, and well-made options at Frankie—including those from coveted swimwear brand Nekid Swimwear. Shop everything from stylish maillots to reversible two-piece sets, and don’t forget to stock up on beach accessories from other local artisans, too.

Quincy Maillot, P3,450, and Amerie Bikini Top, P2,100, and Bottom, P2,000, Nekid Swimwear at Frankie General Store (Images from frankiegeneralstore.com)

SM Swimwear Directory
Want more options? Check out our tracker below for a list of stores and brands—currently at 20+ and counting—where you can shop swimwear this summer and beyond. Keep checking back for updates on this list!